ARCHIRADHI | Re-branding a jewellery store
Archiradhi or [Ar chi-ra dhi] is an ethnic inspired online jewellery store. The jewellery desginer, Archana Iyengar inspired by her wonderful Indian heritage, she translates her ideas into little pieces of jewellery - beautiful, rustic yet elegant. The colour Salmon Pink was on my mind since my first meeting with Archana. Drawing from this instinct, I created a vibrant, rustic yet elegant brand reflecting her designs. *The product photos are only mock-ups. The photo shoot has