ARCHIRADHI | Re-branding a jewellery store

Archiradhi or [Ar chi-ra dhi] is an ethnic inspired online jewellery store. The jewellery desginer, Archana Iyengar inspired by her wonderful Indian heritage, she translates her ideas into little pieces of jewellery - beautiful, rustic yet elegant.

The colour Salmon Pink was on my mind since my first meeting with Archana. Drawing from this instinct, I created a vibrant, rustic yet elegant brand reflecting her designs.

*The product photos are only mock-ups. The photo shoot has been scheduled for June 2016. The website is to be launched right after.

Deliverables

Print

Branding

Packaging

Art Direction

E-commerce

Product Photography

Social Media Marketing

Packaging design - brass embossed boxes of various sizes

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